Description
The collaboration between SEVENFRIDAY and PAPA DON’T PREACH was born out of their similarities as much as their differences! Firstly, their differences in heritage. Switzerland and India could not be more contrasting in everything from their way of working to style and trends. This, in addition to the differences between the watch and the fashion industry, could have been a hurdle if not for the brands’ shared mission and values. The natural collaboration between the two companies resulted in a product that is equal parts SEVENFRIDAY and PAPA DON’T PREACH.
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